"Muchacha" is a liquor intended exclusively for sale in a tourist area famous for receiving groups of senior citizens.
The positioning is aimed at women over 60 years old.
"Muchacha" is a word that is almost obsolete, similar to how "lass" or "lassie" used to be said in the 70s, but it's making a comeback in a tongue-in-cheek manner.
Interestingly, the product found success among local youth, achieved through communication that treads a fine line, cleverly playing with the outdated in a cool manner.
Naming
Label Design
Comunication
Collateral
Label Design
Comunication
Collateral
